The last of the calendars has finally been delivered to the client. Though a little late in the month, yet, for some clients the love of a Table or Wall Calendar pushes them to produce and distribute it as part of the yearly branding exercise. Looking at the calendar as a promotion tool is no longer what it used to be a decade or more back. From the 1980s till about the first decade of the 21st Century there was keen interest in calendars and clients would set aside a decent chunk of budget for it. Marketing Managers pitched it to the management and worked hard on choosing an attractive concept and theme. Agencies had to come up with their creative best to bag the project. For PSUs, pharma and infrastructure companies, a calendar was a big-ticket item. In 2023 a printed Calendar is a rarity and only the connoisseurs dare to step in proving true to a long standing conviction. Trust us, no one says no to a calendar as a gift and those that are well designed are also well accepted and find a place of pride on a wall or on a desk. This one is for our renowned client SISCO, a infrastructure speciality steel manufacturer with one of the largest capacity steel plants in India.