‘Grease’, the first thing that rings bells with this word is John Travolta starrer musical-romantic film. The next one is the thick jelly that reminds me of the dry sprockets and chains or ball-bearings. Never had it occurred to me that I will have anything to do with the latter. Getting to design a promotional campaign for an industry completely new to you while being a challenge is also an interesting opportunity to explore new worlds. With the National Lubricating Grease Institute assigning us the project to design a Coffee-table book for their Silver Jubilee international conference in Gurgaon. The large format illustrated book was an encyclopedic work summing up their operations for the last twenty-five years. Short of time and usable material we were up against the wall. The biggest challenge was putting together pictures of the last 24 conferences, interviewing the team of veterans, getting the dates and the history right and reassessing the years when grease as a product was not even produced in India. It was tough, yet something the team wanted to continue with and see it through. There are projects that leave you wanting for more and then there are projects you wish to get done with the soonest. This one had a mix of both. Finally, the product came out exceptionally well and was delivered in time. One feels happy and special when the client sends a note of appreciation for a job well done. The result is here for all of you to see. Thank you NLGI and Siddharth Petro; Ishtihaar looks forward to carrying forward this relationship for years to come.
Ankahi. Unsaid. 
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